The South Holston River Fly Shop is owned and operated by a father and son team – Rod and Matt Champion.

We have been a father and son owned business since 2002. Our passion for the sport and our local rivers created the South Holston River Fly Shop. The shop quickly gained national recognition for its innovative patterns designed by our owners and guides.

Our location is a modest brick building originally built as a restaurant for TVA. We are conveniently located only 1/2 mile from (Osceola Island Rec area and boat launch) the river.